Teknik Animasi Ekspresif dalam Merepresentasikan Fenomena Checkout Anxiety sebagai Pengalaman Pengguna (UX) pada Iklan Digital “wondr by BNI”

Satria Budiana Tresna; Chris Chalik; Pebriyanto Pebriyanto

doi:10.32664/mavis.v8i01.2193

Authors

Satria Budiana Tresna Telkom University
Chris Chalik Telkom University
Pebriyanto Pebriyanto Universitas Telkom

DOI:

https://doi.org/10.32664/mavis.v8i01.2193

Keywords:

Expressive Animation Narrative, Checkout Anxiety, User Experience (UX), Visual Communication, Digital Advertising

Abstract

This study examines the role of expressive animation techniques in capturing the phenomenon of checkout anxiety as part of the user experience (UX) dynamics in “wondr by BNI” digital promotional materials. The main focus of the study is on how anime visual styles are used to convey banking messages. Checkout anxiety itself is mental pressure that often arises when someone experiences technical difficulties when paying in public spaces. Using qualitative methods through visual analysis, this study found that the application of the principle of exaggeration (visual hyperbole) and animation tempo is very effective in depicting customers' pain points in a realistic manner. The change in movement style from what was originally rigid and full of pressure to a more flexible one when the application starts operating represents a solution to these psychological obstacles. This research proves that animation is not just an advertising sweetener, but a powerful storytelling tool to bridge the emotional side of users with the sophistication of today's digital banking features.

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