Diferensiasi Identitas Visual Antarprogram Studi melalui Desain Twibbon Mahasiswa Baru Universitas Negeri Makassar 2026

Lulu Afifah Ichsan; R. Mekar Liza Ramadhina

doi:10.32664/mavis.v8i02.2538

Authors

Lulu Afifah Ichsan State University of Makassar
R. Mekar Liza Ramadhina State University of Makassar

DOI:

https://doi.org/10.32664/mavis.v8i02.2538

Keywords:

New Students, Study Program, Twibbon, Visual Differentiation, Visual Identity

Abstract

New-student twibbons function not only as media for digital participation but also as visual representations of study-program identity. This study identifies visual identity differentiation across five new-student twibbons at Universitas Negeri Makassar in 2026. A qualitative descriptive approach with comparative visual content analysis was applied. Five samples were purposively selected from study programs in different faculties and analyzed based on color, typography, illustration, disciplinary symbols, composition, visual style, and verbal narrative. The findings reveal five distinct visual characters: natural-scientific in Biology, classical-cultural in German Language Education, popular-digital in Digital Business, technical-industrial in Industrial Engineering, and illustrative-expressive in Drama, Dance, and Music Education. Disciplinary symbols and illustration styles provide the clearest differentiation, whereas color and typography primarily establish visual atmosphere. The findings indicate that study-program identity becomes stronger when twibbons consistently use distinctive elements connected to their disciplinary fields rather than relying solely on program names or logos.

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