MAVIS : Jurnal Desain Komunikasi Visual
type: channel
description: MAVIS (Mata Visual) adalah jurnal yang diterbitkan dua kali setahun (pada bulan Maret dan September) oleh Lembaga Penelitian & Pengabdian kepada Masyarakat (LPPM) Universitas Bhinneka Nusantara. Terbit pertama kali pada Maret 2019. MAVIS (Mata Visual) ini sebagai media publikasi ilmiah berupa karya penelitian maupun rancangan dalam bidang seni, desain, budaya dan terapannya. Jurnal MAVIS telah berDOI https://doi.org/10.32664/mavis
publisher: LPPM Universitas Bhinneka Nusantara
language: en
publication name: MAVIS : Jurnal Desain Komunikasi Visual
issn: 2656-9159
items: Exploration of Character Design for the Pop-Up Storybook “The Chatty Pixel and Pixie”
items: Character Design in the Interactive Visual Book ‘What Can My Body Do?’ as a Visual Communication Strategy
items: Application of the Film Production Stages Method in Documentary Photography of Cultural Acculturation in Karangantu, Banten
items: Visual Identity Design for Swarna Rasa Lokal Creative Market Event
items: Digital Marketing Communication Strategy Using Instagram to Expand Market Reach
items: Analysis of the Influence of Product Innovation on Alam Santosa's Instagram Social Media Using the AISAS Model Approach
items: Expressive Animation Techniques in Representing Checkout Anxiety as a User Experience (UX) Phenomenon in the Digital Advertisement "wondr by BNI"
items: The Evolution of Apple's First and Latest Logos: From Traditional Illustration to Dynamic Identity
items: Strategi Visual Sebagai Penguatan Branding Kabupaten Tulungagung Melalui Seni Hias Cethe dan Kopi Ijo
items: The Design of an Architectural E-Photobook on Malang’s Temples as a Medium of Tourism Information
items: Ecobatik: Textile Innovation Through Collaboration of Teak Leaf Ecoprint Techniques and Hand-Painted Batik
items: Construction of Visual Meaning in Fashion Advertising: A Comparison between AI Generative Photography and Conventional Photography
items: Ergonomics in Visual Narrative: An Analysis of Workstations through the Semiotics of Space and Time in the Film Dimsum Martabak
items: Packaging Design Development for Tea Beverages to Enhance Brand Awareness
items: Designing Information Media About Attention Deficit Hyperactivity Disorder (ADHD) in Adolescents
items: Re-Imagining Badang: Desain Karakter Berbasis Additive Manufacturing untuk Pelestarian Budaya Melayu pada Gen Z
items: Desain Tempat Tidur Anak dengan Kombinasi Hiburan dan Keamanan
items: Characteristics of the Ponorogo Regency Border Gate (A Study of Visual Semiotics)
items: Beauty in the Simplicity of Wiloso's Wayang Krucil: A Study of Wabi Sabi Aesthetics
items: Semiotic Analysis of Text on the Bada Valley Loga Statues
items: Development of Anti-Bullying Motion Videos and Songs for Elementary School Students
items: Infographic Design and Campaign Design About the Dangers of Cigarettes for Secondary School Students in Indonesia
items: Visual and Acoustic Analysis of Betung Bamboo Panels in Creative Workspaces
items: Innovation in Designing Coffee Flower Batik Motifs Using Digital Technology
items: Cultural Semiotics Study: Community Education Through Mural Media at SDN Ketintang I Surabaya
items: Visual Design of Promotional Media for Nano Hexagonal Alkakua Drinking Water
items: Phenomenology of Cosplayer Personal Branding: A Study of Visual Communication Design and Social Media
items: Visual Identity Analysis of Kupat Tahu Magelang: Communication, Aesthetics, and Information Content in Building a Regional Culinary Image
items: Designing of an Illustrated Book on the History of Candi Badut to Provide Historical Information to the People of Malang City
items: Development of Tote Bag Design through Design Thinking Approach as an Effort to Preserve Buton Woven

Exploration of Character Design for the Pop-Up Storybook “The Chatty Pixel and Pixie”
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description: The development of digital technology has made gadget use inseparable from daily life, including among children. The use of gadgets among children without proper understanding and supervision can lead to addiction, increased stress levels, reduced physical activity, emotional distress, and behavioral problems. Therefore, efforts are needed to educate children about the dangers and impacts of excessive gadget use. One of the efforts that can be carried out is the use of educational media that can convey messages to children optimally. In this study, the effectiveness of the media is assessed based on its ability to increase children's visual interest, facilitate understanding of the story content, and help children recognize characters and the messages conveyed. One medium that has this potential is a pop-up storybook. In the creation of a pop-up book, the process of character design cannot be separated. This study aims to explore the process of character design development through the stages of the design thinking method, which include concept formulation, the creation of alternative designs, and testing of visual preferences in a pop-up storybook. This research is part of a final project on designing a pop-up storybook as an educational medium for children's gadget use, entitled "The Chatty Pixel and Pixie," which focuses on the character design process. The method used in this study is the design thinking method, which consists of the stages of empathize,define,ideate,prototype, test.
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creator: Oscar Ade Gunawan
creator: Mahimma Romadhona
creator: Sri Wulandari
rights: Copyright (c) 2026 MAVIS : Jurnal Desain Komunikasi Visual https://creativecommons.org/licenses/by-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
starting page: 27
ending page: 45
doi: 10.32664/mavis.v8i01.2271

Character Design in the Interactive Visual Book ‘What Can My Body Do?’ as a Visual Communication Strategy
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description: Character design in children’s book serves an important role as a form of visual communication that helps deliver information to early childhood readers. Since children tend to understand messages through visuals rather than text, characters need to be designed by considering silhouette, visual style, and functional aspects that match children's developmental characteristics.. Well-designed and communicative character that emphasize clear shapes, expressive features, and appropriate color can support children in understanding the story, recognizing emotions, and interpreting the messages presented in the book.This study aims to develop the main characters for an interactive visual book entitled “Tubuhku Bisa Apa?” intended for early childhood audiences. The research applies the design thinking method, which consist of the stage emphatize, define, ideate, prototype, and test. Data collection was conducted through observation and interviews in order to understand the characteristics of the target audience and the role of characters as a visual communication medium within the bookThe final character design was selected by considering several key principles including silhouette clarity, visual style and function. Validation from a children's book illustrator indicated that alternative D fulfilled these principles, making the characters easily recognizable and capable of conveying messages clearly. Meanwhile, testing with children showed that the characters were easy to recognize and their emotions were understandable. These findings align with teacher interview results indicating that children more easily understand messages through visuals; therefore, character design serves as a visual communication strategy.
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creator: Tarisha Oisina Putri
creator: Widyasari
creator: Restu Ismoyo Aji
rights: Copyright (c) 2026 MAVIS : Jurnal Desain Komunikasi Visual https://creativecommons.org/licenses/by-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
starting page: 63
ending page: 74
doi: 10.32664/mavis.v8i01.2265

Application of the Film Production Stages Method in Documentary Photography of Cultural Acculturation in Karangantu, Banten
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description: The Film Production Stages method is commonly used in short film production. However, this method can also be applied to documentary photography through a systematically structured narrative. Documentary Photography of Acculturation of Tribes in Karangantu, Serang City, Banten is a work of photography that discusses the phenomenon of acculturation by the Banten, Bugis, and Cirebon tribes, which is not widely known to the public due to a lack of documentation. The objective of this study is to examine the application of the Film Production Stages method in creating documentary photography accompanied by visual narratives, ensuring that the reality conveyed to the audience is more structured and communicative. This study offers a novel approach through Practice-Led Research by adapting the Film Production Stages method to documentary photography; this novelty has not been explored in previous studies, which have tended to be descriptive and technical in nature and have not emphasized the creative process as a research method.. This research is expected to provide theoretical benefits, namely to serve as a medium for the development of Visual Communication Design studies and a reference for other researchers, as well as practical benefits, namely to serve as a medium for readers to understand the Film Production Stages method as a technical guide for creating documentary photography.
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creator: Saarah Faadhilah Khansa
creator: Aryo Bayu Wibisono
creator: Aninditya Daniar
rights: Copyright (c) 2026 MAVIS : Jurnal Desain Komunikasi Visual https://creativecommons.org/licenses/by-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
starting page: 46
ending page: 62
doi: 10.32664/mavis.v8i01.2258

Visual Identity Design for Swarna Rasa Lokal Creative Market Event
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description: This study is a practice-based design research aimed at developing a visual identity system for the Swarna Rasa Lokal creative market event, which adopts Bugis culture as its central theme to strengthen the promotional appeal of local cultural heritage among urban youth audiences. The research employs a mixed-methods approach by integrating quantitative and qualitative techniques, including a visual preference questionnaire administered to 108 respondents aged 17–24, interviews with representatives from the Ministry of Creative Economy (EKRAF), benchmarking of comparable creative events, and a SWOT analysis to inform the formulation of design strategies.The design outcomes are manifested in a visual identity system comprising a logo integrating the Phinisi boat icon and Lontara script, two color variants for the promotional phase and event implementation phase, and the development of a Graphic Standards Manual (GSM) detailing the construction, configuration, color schemes, typography, graphic elements, and usage guidelines. The visual identity system is implemented across digital media such as Instagram and the event website, as well as environmental media including the main gate, floorplan wayfinding, and booth signage.The findings indicate that visual system consistency and the strategic emphasis on the logo as the brand anchor—aligned with audience preferences—have the potential to enhance recognizability and improve the overall visitor experience. This study contributes by proposing a research-informed model for designing event visual identities that supports the promotion of regional culture within the creative economy context.
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creator: Edy Chandra
creator: Felicia Hasjim
rights: Copyright (c) 2026 MAVIS : Jurnal Desain Komunikasi Visual https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-11
publication date: 2026-04-11
starting page: 18
ending page: 26
doi: 10.32664/mavis.v8i01.2233

Digital Marketing Communication Strategy Using Instagram to Expand Market Reach
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description: In this technological era, UMKM are required to adapt their marketing strategies. Marketing communication strategy is one strategy that can be implemented. Because with an optimal marketing communication strategy, it can provide information to consumers or a wider target market. This research, which focuses on Teriyami's marketing strategy, aims to determine and identify the optimal marketing communication strategy for Teriyami UMKM in Sumenep to create optimal planning and be able to market their products widely. The Design Thinking method is the method used in this study with descriptive qualitative data collection. Data were collected through questionnaires, interviews, and observations through social media analysis. This study resulted in a marketing communication strategy for Teriyami UMKM through a marketing communication strategy using calendar content planning on Instagram social media. The research gap in this study is the lack of systematic content planning through calendar content designed with the Design Thinking method to expand the market reach of local UMKM in the Sumenep area. With the contribution of a practical framework provided in the form of a guide to implementing calendar content and a more focused and consistent communication strategy.
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creator: Salsabilla Sofia Azzahra
creator: Aileena Solicitor Costa Rica El Chidtian
creator: Pungky Febi Arifianto
rights: Copyright (c) 2026 MAVIS : Jurnal Desain Komunikasi Visual https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-11
publication date: 2026-04-11
starting page: 1
ending page: 17
doi: 10.32664/mavis.v8i01.2231

Analysis of the Influence of Product Innovation on Alam Santosa's Instagram Social Media Using the AISAS Model Approach
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description: This study analyzes the representation of kaulinan barudak product innovation through the 4Es framework within the digital marketing communication of the Instagram account Alam Santosa using the AISAS model. Employing descriptive qualitative methods with data triangulation through content analysis, observation, and document review, the research reveals that while product innovation exists, it remains suboptimally integrated into structured marketing communication. Key barriers include inconsistent content continuity at the Attention stage, limited educational narratives at Interest, insufficient structured information at Search, absence of clear transaction pathways at Action, and weak user-generated content drivers at Share. The study produces strategic recommendations for 4Es integration across AISAS stages to optimize digital content. Its novelty lies in applying AISAS-4Es integration to digital ecotourism rooted in local culture, offering both theoretical contributions and practical guidance for destination managers.
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creator: Bintang Nugraha
creator: Nur Sabariah
creator: Ahmad Riyadi Swandhani
rights: Copyright (c) 2026 MAVIS : Jurnal Desain Komunikasi Visual https://creativecommons.org/licenses/by-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
starting page: 85
ending page: 95
doi: 10.32664/mavis.v8i01.2226

Expressive Animation Techniques in Representing Checkout Anxiety as a User Experience (UX) Phenomenon in the Digital Advertisement "wondr by BNI"
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description: This study examines the role of expressive animation techniques in capturing the phenomenon of checkout anxiety as part of the user experience (UX) dynamics in “wondr by BNI” digital promotional materials. The main focus of the study is on how anime visual styles are used to convey banking messages. Checkout anxiety itself is mental pressure that often arises when someone experiences technical difficulties when paying in public spaces. Using qualitative methods through visual analysis, this study found that the application of the principle of exaggeration (visual hyperbole) and animation tempo is very effective in depicting customers' pain points in a realistic manner. The change in movement style from what was originally rigid and full of pressure to a more flexible one when the application starts operating represents a solution to these psychological obstacles. This research proves that animation is not just an advertising sweetener, but a powerful storytelling tool to bridge the emotional side of users with the sophistication of today's digital banking features.
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creator: Satria Budiana Tresna
creator: Chris Chalik
creator: Pebriyanto Pebriyanto
rights: Copyright (c) 2026 MAVIS : Jurnal Desain Komunikasi Visual https://creativecommons.org/licenses/by-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
starting page: 75
ending page: 84
doi: 10.32664/mavis.v8i01.2193

The Evolution of Apple's First and Latest Logos: From Traditional Illustration to Dynamic Identity
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description: A logo is a crucial element in building a brand identity. More than just a visual symbol, a logo serves as a communication medium that reflects a company's values, vision, and personality to the public. As time goes by, logo design undergoes significant evolution, influenced by graphic design trends, technological developments, and changing consumer expectations. This study explores the impact of Apple's logo transformation on brand image, focusing on the phenomenon of logo changes to become simpler and more dynamic. The methods used include observation and analysis of the Apple logo, which has evolved following minimalist trends in design. The results of this study indicate strategic reasons for reversing logo evolution, such as the need to remain relevant in the digital era, strengthen visual appeal, and increase brand recognition. These findings are expected to provide insight for graphic designers and business people in understanding the importance of logo design adaptation to maintain brand competitiveness in an ever-evolving market.
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creator: Rosy Febriani Daud
creator: Naziah Nildasyah
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 245
ending page: 254
doi: 10.32664/mavis.v7i02.2144

Strategi Visual Sebagai Penguatan Branding Kabupaten Tulungagung Melalui Seni Hias Cethe dan Kopi Ijo
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description: This study aims to examine visual strategies as an effort to strengthen the branding of Tulungagung City through cethe art and the kopi ijo tradition, which serve as distinctive cultural characteristics of the region. As an intangible cultural heritage, cethe the art of painting on the surface of coffee using coffee grounds embodies strong aesthetic, symbolic, and identity values, while kopi ijo has become a unique culinary icon among both local communities and tourists. This research employs a qualitative descriptive approach with a case study method, involving field observations, in-depth interviews with artists, coffee entrepreneurs, and local government officials. The analysis is carried out using visual semiotics theory and the concept of place branding to identify effective visual elements in shaping the city’s image. The findings indicate that visually packaging cethe art and kopi ijo through documentary film can reinforce Tulungagung’s narrative identity as a city rich in culinary traditions and creative arts. Consistent and integrated visual strategies have the potential to enhance tourism attractiveness, expand promotional reach, and foster community pride in local culture.
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creator: Mega Pandan Wangi
creator: Yunanto Tri Laksono
creator: Dimas Antoni Daniswara
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 218
ending page: 229
doi: 10.32664/mavis.v7i02.2123

The Design of an Architectural E-Photobook on Malang’s Temples as a Medium of Tourism Information
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description: Malang is an area in East Java that is rich in tourist destinations and historical heritages, including temples (candi) with Hindu and Buddhist characteristics. However, public awareness of the existence of these temples is decreasing, especially among teenagers. Based on a survey, many teenagers aged 19–25 years do not know the number or location of the temples in Malang. Therefore, this research aims to design an e-photobook of temple architecture in Malang as a tourism information medium that can provide a deeper understanding of this cultural heritage. Temples possess distinct historical and architectural values, functioning as places of worship and religious rituals. This e-photobook uses an architectural photography approach to document the beauty and structural details of the temples. The design method uses Design Thinking with data collection techniques involving observation, interviews, and literature study. The design process includes digital layout and photography techniques, using Adobe Photoshop and Adobe InDesign. Five main temples are the objects of this research: Candi Singosari, Jago, Kidal, Badut, and Sumberawan. Some of the architecture of these temples has not been well visualized digitally. With a temple book in a more accessible digital format, this e-photobook is expected to become a reference for tourists as well as increase public awareness of the importance of preserving temples as part of Indonesia's cultural heritage.
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creator: Rina Nurfitri
creator: Chaulina Alfianti Oktavia
creator: Rifdatus Noviana Bilqis
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 230
ending page: 244
doi: 10.32664/mavis.v7i02.2122

Ecobatik: Textile Innovation Through Collaboration of Teak Leaf Ecoprint Techniques and Hand-Painted Batik
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description: The globaliation of textile products has brought ecoprint techniques from Autralia to Indonesia. Ecoprint techniques have quickly gained popularity because the material used are considered environmentally friendly. Meanwhile, hand-drawn batik, one of the tevtile crafts that has become a symbol of Indonesian culture continues to be eroded by globalization, both in terms of motifs and usage. Through thus method of creating artwork, innovation in combining ecoprint and hand-drawin batik is expected to provide a compromise in preserving cilture. Teak leaves were chosen as the main material for ecoprinting because they are abudant and spread throught Indonesia. Therefore the Ecobatik technique discovered in this stydy can provide a new source of inspiration for the development of the batik industry. Three Ecobatik works were produced in this study and can be further developed using other plant species.
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creator: Utari Anggita Shanti
creator: Nahrowi -
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-25
publication date: 2025-09-25
starting page: 208
ending page: 217
doi: 10.32664/mavis.v7i02.2118

Construction of Visual Meaning in Fashion Advertising: A Comparison between AI Generative Photography and Conventional Photography
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description: Advances in generative artificial intelligence (AI) technology have transformed the landscape of visual production in the fashion industry, particularly in the context of advertising photography. This study aims to analyse the construction of visual meaning and audience perception of fashion advertising images generated by generative AI compared to conventional photography. This research uses a mixed-methods approach, combining visual semiotic analysis with a Likert scale-based survey experiment. The results show that AI-based images display high visual aesthetics but face challenges in terms of authenticity and brand credibility. This study contributes to the understanding of visual culture in the post-photography era and offers a critical discourse on the field of fashion visual communication.
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creator: Dedit Priyono
creator: Irfa Rifaah
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-09
publication date: 2025-09-09
starting page: 129
ending page: 136
doi: 10.32664/mavis.v7i02.2102

Ergonomics in Visual Narrative: An Analysis of Workstations through the Semiotics of Space and Time in the Film Dimsum Martabak
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description: This study aims to analyze the use of ergonomics in the visual narrative of the film Dimsum Martabak through a spatial and temporal semiotics approach. Ergonomics, which focuses on the design and organization of optimal workspaces, has a significant impact on individual comfort and productivity within the work environment. The film, as a work of art, presents workspaces that function not only as places of physical interaction but also as mediums for communicating character dynamics and social relationships. The spatial and temporal semiotics approach is employed to explore how spatial elements in the film—such as layout and workstations—as well as the use of time in scenes, convey messages about ergonomics in everyday life. This analysis reveals how the film shapes viewers’ understanding of the importance of ergonomics within a broader visual context, and how workspace design can influence the physical and psychological well-being of the characters. The findings of this research are expected to contribute to a deeper understanding of how visual elements in film can reflect ergonomic conditions in real life.
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creator: Ahmad Riyadi Swandhani
creator: Bintang Nugraha
creator: Nur Sabariah
creator: Sheila Andita Putri
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-25
publication date: 2025-09-25
starting page: 199
ending page: 207
doi: 10.32664/mavis.v7i02.2079

Packaging Design Development for Tea Beverages to Enhance Brand Awareness
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description: Packaging has various functions such as protecting products from various causes of damage, as a medium for product communication and branding to consumers, maintaining products so that they last longer, and triggering consumer buying interest. The appearance of the packaging is one of the elements that can build brand identity and attract consumer attention. MSMEs "Waktunya Ngeteh" began to change its brand name and design new packaging to introduce its products to consumers and differentiate its brand image from competitors. There are two stages of the method used, namely the preparation stage and the creation stage. The preparation stage refers to the modern design method which includes three stages, namely identification, analysis, and synthesis. While the creation stage includes the pre-production, production and post-production stages. By implementing these stages, the resulting design can be in accordance with the design objectives. Packaging designed by implementing a design strategy that focuses on illustration can increase product brand awareness. The results of this study are a packaging design that is in accordance with the brand image, target audience and competitor factors of similar products.
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creator: Renzy Ayu Rohmatillah
creator: Nabila Rahmi Oktaviani
creator: Diana Setia Dewi
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-15
publication date: 2025-09-15
starting page: 154
ending page: 164
doi: 10.32664/mavis.v70i2.2006

Designing Information Media About Attention Deficit Hyperactivity Disorder (ADHD) in Adolescents
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description: This information media design aims to enhance teenagers' understanding of Attention Deficit Hyperactivity Disorder (ADHD) and reduce the negative stigma often associated with it. The media is presented as an educational animation tailored to the characteristics of young audiences aged 12–17, making it visually engaging, easy to understand, and communicative. The design process follows the 5W+1H method and consists of three main stages: briefing, design, and animation. The final output includes three informative videos titled “What is ADHD?”, “ADHD & Teenagers” and “Solutions for Late Diagnosis.” In addition to delivering essential information, this project encourages empathy among teens and provides guidance for recognizing early signs of ADHD. It is expected to raise awareness among teenagers, parents, and the broader community about the importance of timely diagnosis and proper treatment.
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creator: Alyssa Noor Afra
creator: Aryoni Ananta
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-24
publication date: 2025-09-24
starting page: 185
ending page: 198
doi: 10.32664/mavis.v7i02.2099

Re-Imagining Badang: Desain Karakter Berbasis Additive Manufacturing untuk Pelestarian Budaya Melayu pada Gen Z
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description: Legenda Badang dari Kepulauan Riau memuat nilai keberanian, kesederhanaan, dan koneksi manusia‑laut yang semakin tergerus arus konten global. Studi konsumsi media terbaru menyatakan 71–88 % Gen Z Indonesia menghabiskan >5 jam setiap hari pada platform visual‑pertama seperti TikTok dan Instagram, sehingga dibutuhkan strategi pelestarian budaya yang relevan dengan ekologi digital tersebut. Penelitian ini merancang karakter Badang sebagai duta visual budaya lokal dengan menggabungkan kerangka penciptaan karakter Bryan Tillman, teori visual distinction Scott McCloud, dan harmoni warna Johannes Itten. Metode penelitian menerapkan pendekatan R&D (research and development) yang mencakup (1) studi literatur dan eksplorasi visual, (2) iterasi desain karakter berbasis focus‑group, (3) prototyping figur 3D via additive manufacturing, dan (4) uji preferensi Gen Z (n = 45) terhadap aspek estetika dan representasi budaya. Hasil menunjukkan varian kostum hijau‑merah‑emas dengan ornamen flora‐laut memperoleh skor daya tarik 4,6/5 dan skor relevansi budaya 4,7/5, jauh melebihi opsi monokrom (p < 0,01). Konfigurasi pencetakan PLA 0,1 mm | infill 50 % menghasilkan detail optimal dengan biaya ±Rp 42 000 per unit. Temuan ini menegaskan bahwa desain karakter—didukung teknologi 3D printing—dapat menjadi strategi efektif pelestarian budaya lokal di era digital serta membuka peluang komersialisasi IP melalui figur kolektibel, motion‑comic, dan metaverse.
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creator: Edy Chandra
creator: Didi Widya Utama
creator: Luvena Valencia Ciputra
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-16
publication date: 2025-09-16
starting page: 165
ending page: 172
doi: 10.32664/mavis.v7i02.2059

Desain Tempat Tidur Anak dengan Kombinasi Hiburan dan Keamanan
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description: The diversity in the manifestation of gate architecture across the island of Java remains observable to this day. The Javanese people are widely recognized as a culturally rich society that continues to preserve and uphold its traditional values. The varied forms of gate structures are reflected in the differing characteristics of their constituent elements. This diversity is also evident upon entering the Ponorogo region of East Java, where one encounters entrance gates adorned with decorative motifs inspired by Reog, a traditional performing art that serves as a cultural emblem of Ponorogo. This study employs a qualitative approach with a descriptive research design to elaborate on the architectural characteristics of the Ponorogo Regency border gate, and is supported by Roland Barthes’ semiotic theory. Denotatively, the Ponorogo border gate functions as a physical boundary marker between administrative regions and serves as an entry point into the regency. On a connotative level, however, the gate carries symbolic meaning, acting as an architectural representation of regional identity. It also functions as a communicative medium, conveying specific cultural themes such as local philosophies, myths, and belief systems embedded within the community. The ornamental patterns and decorative elements serve as a visual reflection of Ponorogo’s cultural heritage. Therefore, the gate’s design embodies symbolic meanings that transcend its physical and functional form.
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creator: Ali Muharom
creator: Teddy Mohamad Darajat
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-15
publication date: 2025-09-15
starting page: 146
ending page: 153
doi: 10.32664/mavis.v70i2.2014

Characteristics of the Ponorogo Regency Border Gate (A Study of Visual Semiotics)
type: item
description: The diversity in the manifestation of gate architecture across the island of Java remains observable to this day. The Javanese people are widely recognized as a culturally rich society that continues to preserve and uphold its traditional values. The varied forms of gate structures are reflected in the differing characteristics of their constituent elements. This diversity is also evident upon entering the Ponorogo region of East Java, where one encounters entrance gates adorned with decorative motifs inspired by Reog, a traditional performing art that serves as a cultural emblem of Ponorogo. This study employs a qualitative approach with a descriptive research design to elaborate on the architectural characteristics of the Ponorogo Regency border gate, and is supported by Roland Barthes’ semiotic theory. Denotatively, the Ponorogo border gate functions as a physical boundary marker between administrative regions and serves as an entry point into the regency. On a connotative level, however, the gate carries symbolic meaning, acting as an architectural representation of regional identity. It also functions as a communicative medium, conveying specific cultural themes such as local philosophies, myths, and belief systems embedded within the community. The ornamental patterns and decorative elements serve as a visual reflection of Ponorogo’s cultural heritage. Therefore, the gate’s design embodies symbolic meanings that transcend its physical and functional form.
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creator: Diana Setia Dewi
creator: Renzy Ayu Rohmatillah
creator: Saskia Ayu Maharany
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-15
publication date: 2025-09-15
starting page: 137
ending page: 145
doi: 10.32664/mavis.v7i02.1880

Beauty in the Simplicity of Wiloso's Wayang Krucil: A Study of Wabi Sabi Aesthetics
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description: Wayang Krucil Wiloso Wiloso is one of the traditional Javanese art forms that developed in Wagir, Malang. This puppet, which originates from the story of the spread of Islam and also tells the story of Panji Asmorobangun and also the story of the menak in the spread of Islam. This puppet not only functions as entertainment but also as a means of education and the spread of moral values and local culture. This research examines the aesthetics of Wabi Sabi in Wayang design. Wayang Krucil Wiloso is different from other puppets, such as the use of contrasting colors, expressive body proportions, and simple ornaments, Wayang Krucil Wiloso still maintains traditional Javanese values and symbolism. When studied from the perspective of Wabi Sabi's eastern aesthetics, the traditional elements in Wayang Krucil Wiloso become an aesthetic study of beauty in simplicity to analyze the simple yet attractive visual appearance without losing its identity and characteristics. This research uses a descriptive qualitative method through observation, interviews, and literature study to understand the aesthetics of Wabi Sabi in Wayang Krucil Wiloso. The result is that Wayang Krucil Wiloso Wiloso, although appearing in simplicity and far from the splendor of puppets in general, can still perform its main functions, namely as entertainment, as a medium of education, moral messengers and also as a means of preaching and spreading Islam in East Java.
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creator: Fariza Wahyu Arizal
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual
date: 2025-04-11
publication date: 2025-04-11
starting page: 119
ending page: 128
doi: 10.32664/mavis.v7i01.1792

Semiotic Analysis of Text on the Bada Valley Loga Statues
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description: Bada Valley in Central Sulawesi is a megalithic site rich in cultural heritage, one of which is the Loga Statue. This statue holds a historical and symbolic value that is intriguing to analyze through the semiotics of texts to understand its embedded meanings. This study aims to analyze the visual and symbolic signs of the Loga Statue using the semiotic approaches of Peirce and Barthes. The analysis seeks to identify how icons, indices, and symbols on the statue represent the cultural and spiritual aspects of the society that created it. The research employs a qualitative approach with descriptive analysis. Data collection is conducted through direct observation, documentation, and relevant literature studies. The data is then analyzed using semiotic methods to reveal the denotative, connotative, and mythological meanings embedded in the statue. The findings indicate that the Loga Statue possesses symbolic representations related to the animistic-dynamistic beliefs of prehistoric communities. The form and carvings on the statue contain spiritual meanings that reflect the close relationship between humans and the supernatural world. Additionally, the visual patterns on the statue suggest a visual communication system used by past societies to express their cultural values.
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creator: Hermansyah Muttaqin
creator: Sigied Himawan Yudhanto
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual
date: 2025-03-26
publication date: 2025-03-26
starting page: 22
ending page: 32
doi: 10.32664/mavis.v7i01.1776

Development of Anti-Bullying Motion Videos and Songs for Elementary School Students
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description: Bullying in schools is currently a serious concern for the education and health services because bullying cases are increasingly widespread, especially in the school environment. Without bullying incidents, learning activities at school become enjoyable, so alternative solutions are needed to minimize bullying cases that occur in elementary schools. This research aims to describe the process, feasibility and practicality of developing anti-bullying movement videos and songs. This research uses a development research method with a 4D model consisting of Define, Design, Develop, Dessiminat. The data used in this research are qualitative data and quantitative data. The results of the feasibility test for the Anti-Bullying Movement Video and Song met the "Very Eligible" criteria with percentage results of 93% material experts, 96% language experts and 97.5% media experts. The practicality test received the "Very Practical" category with a percentage result of 96% by teachers, and 93% in the students' practicality test. Thus, anti-bullying motion video and song products are suitable for use in elementary schools and are practical and can be used to reduce bullying incidents in elementary schools. At the testing stage, the effectiveness of anti-bullying movement videos and songs was declared to be very effective.
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creator: Nadia Kurnia Sari
creator: Andika Gutama
creator: Cicilia Ika Rahayu Nita
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual
date: 2025-03-25
publication date: 2025-03-25
starting page: 1
ending page: 11
doi: 10.32664/mavis.v7i01.1479

Infographic Design and Campaign Design About the Dangers of Cigarettes for Secondary School Students in Indonesia
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description: The prevalence of smoking among Indonesian teenagers continues to rise, posing a serious public health issue. Data from the Indonesian Health Survey and the Global Youth Tobacco Survey indicate that 7.4% of adolescents aged 10-18 are active smokers, with an increasing trend in electronic cigarette use. Social influences, advertising exposure, and a lack of engaging educational content contribute to this behavior, highlighting the need for a more effective communication strategy. This study aims to design effective infographics and a digital campaign to raise awareness of the dangers of smoking among secondary school students. The infographics serve as engaging and easily understood visual communication tools, intended to enhance awareness and shift students' perceptions of smoking. A qualitative research approach was used, employing literature studies and framing analysis to identify impactful visual communication strategies for students. The design results show that infographics featuring simple illustrations, and contrasting colors enhance students' understanding and engagement in the anti-smoking campaign. This campaign is expected to encourage positive behavioral changes, reduce smoking prevalence among students, and support efforts to create a smoke-free environment.
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creator: Ahmad Wahid
creator: Daniar Wikan Setyanto
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual
date: 2025-03-27
publication date: 2025-03-27
starting page: 107
ending page: 118
doi: 10.32664/mavis.v7i01.1612

Visual and Acoustic Analysis of Betung Bamboo Panels in Creative Workspaces
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description: Bamboo has long been used in various aspects of design and architecture due to its flexibility, strength, and eco-friendly nature. As a readily available natural material with high aesthetic value, bamboo has great potential for various applications, including as an acoustic material. One type of bamboo that possesses ideal characteristics for this purpose is betung bamboo, which has a large-diameter stem and fibers capable of effectively absorbing sound. This study aims to explore the utilization of betung bamboo as an acoustic material in creative workspaces, particularly for professionals in visual communication design and multimedia. The method used is a mixed-method approach, incorporating qualitative analysis of the aesthetics and texture of bamboo along with quantitative testing of the effectiveness of bamboo panels in reducing noise. The results indicate that betung bamboo panels can absorb up to 97% of sound at specific frequencies, making them an ideal solution for multimedia production studios and graphic design spaces. Additionally, the visual elements of these panels enhance the interior aesthetics of workspaces, support visual identity, and improve user comfort. With these advantages, betung bamboo not only provides functional benefits as an acoustic material but also serves as a design element that seamlessly integrates with the modern workspace concept, combining aesthetics with efficiency.
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creator: Oky Setiawan
creator: Nurul Fitriana Bahri
creator: Nur Sabariah
creator: Ahmad Riyadi Swandhani
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual
date: 2025-03-27
publication date: 2025-03-27
starting page: 91
ending page: 106
doi: 10.32664/mavis.v7i01.1796

Innovation in Designing Coffee Flower Batik Motifs Using Digital Technology
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description: Innovation in Batik motif design using digital technology is driven by the rapid advancement of technology that must be adjusted to simplify the process of making Batik designs. The use of digital techniques in motif design not only facilitates motif duplication but also helps in determining the color palette for Batik patterns. In addition, Batik designs can be implemented into clothing mock-ups or other products. This study uses a creative creation method, where the process begins with an observational study of objects as a source of inspiration for Batik motifs. Furthermore, design development is carried out using CorelDraw software, followed by color simulation, and the final stage is the creation of a mock-up of the Batik motif design on the finished product. The results of the development show that the use of digital techniques significantly streamlines and accelerates the process of developing Batik motifs, offering greater efficiency and flexibility in design implementation.
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creator: Denik Ristya Rini
creator: Andreas Syah Pahlevi
creator: Andika Agung Sutrisno
creator: Sumardianshah Bin Silah
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual
date: 2025-03-27
publication date: 2025-03-27
starting page: 69
ending page: 80
doi: 10.32664/mavis.v7i01.1791

Cultural Semiotics Study: Community Education Through Mural Media at SDN Ketintang I Surabaya
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description: Visual signs containing messages are often found in mural works in Surabaya, such as on the walls of residents' houses, offices and protocol street walls as a means of communication and expression of the artist. The purpose of this article is to display visualization in the form of murals in Elementary Schools, precisely SD Negeri Ketintang 1 Surabaya in order to see the impact of community education around it. The structure of signs in mural media is studied using semiotics and the function of murals in community education. Data collection methods used include observation, documentation and field studies, the approach used through semiotic studies. The object is the mural on the wall of SD Negeri Ketintang 1 Surabaya. Spectators consist of people who live near the location of the mural. The results of the study obtained are that the form of murals in SD Negeri Ketintang 1 Surabaya tends to display a narrative image style with a hero theme that is adjusted to the identity of the hero city, the nickname of Surabaya. The structure of the mural has a fairly high readability both in terms of visuals and text. The use of various colors ranging from basic colors, to secondary colors and shadows on the visuals, while the text only uses black. The existence of murals is felt by spectators to reach individuals, but the understanding of each individual is the result of the relationship between visual perception and the concept adopted. The process of community education can only reach individuals but has not been able to become a collective awareness that can move society to change its behavior.
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creator: Amalia Hartiningrum
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual
date: 2025-03-27
publication date: 2025-03-27
starting page: 81
ending page: 90
doi: 10.32664/mavis.v7i01.1795

Visual Design of Promotional Media for Nano Hexagonal Alkakua Drinking Water
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description: Bottled drinking water (AMDK) is an essential commodity widely consumed by modern society. Alkakua is an AMDK product utilizing nano-hexagonal technology aimed at enhancing body health. However, the brand faces challenges in communicating its benefits and raising public awareness. This study aims to design a visual promotional media strategy for Alkakua to increase awareness among young adults aged 20-26. This research employs a qualitative descriptive approach, utilizing data collection techniques such as interviews, observations, and literature studies. The findings indicate that an effective promotional strategy for Alkakua involves printed media designs such as posters, banners, display racks, and merchandise, employing visually engaging and communicative approaches. A well-crafted visual design that aligns with brand identity and color psychology plays a crucial role in attracting the target audience's attention.
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creator: Edy Chandra
creator: Jessica Jesslyn
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual
date: 2025-03-27
publication date: 2025-03-27
starting page: 60
ending page: 68
doi: 10.32664/mavis.v7i01.1787

Phenomenology of Cosplayer Personal Branding: A Study of Visual Communication Design and Social Media
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description: Cosplay has evolved as both a form of identity expression and a personal branding strategy in the digital era. This study examines the phenomenology of cosplayer personal branding through a Visual Communication Design approach, highlighting the role of social media in identity formation and maintenance. This research is part of Edy Chandra's study entitled "Analysis of the Visualization of Indonesian Cosplayer Existence as a Potential for Branding Community Development, Entrepreneurship, and Creativity of Generation Z in Indonesia." Using a qualitative method comprising in-depth interviews, participatory observation, and content analysis, this research explores how Indonesian cosplayers construct their visual identity. Findings indicate that social media serves as a primary tool for shaping cosplayers' visual image, enhancing audience engagement, and fostering collaborations with communities and brands. Additionally, Visual Communication Design elements such as visual aesthetics, image composition, and digital storytelling contribute to effective personal branding. This study provides insights into how cosplayers strategically manage their identity through visual and digital approaches, offering valuable references for the creative industry and academia in understanding branding within the cosplay community.
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creator: Edy Chandra
creator: Nero Devanca Chandra
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual
date: 2025-03-26
publication date: 2025-03-26
starting page: 51
ending page: 59
doi: 10.32664/mavis.v7i01.1783

Visual Identity Analysis of Kupat Tahu Magelang: Communication, Aesthetics, and Information Content in Building a Regional Culinary Image
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description: Visual identity plays a crucial role in shaping the image of a product, including in the local culinary industry. However, studies on how visual elements reinforce cultural identity in culinary branding remain limited. This study aims to analyze the visual identity of Kupat Tahu Magelang from the perspectives of communication, aesthetics, and information content in establishing a distinctive regional culinary identity. A descriptive qualitative approach was employed, utilizing data collection techniques such as direct observation, semi-structured interviews with business owners, and a literature review on branding and visual aesthetics. The findings indicate that the visual identity of Kupat Tahu Magelang, dominated by bold typography and striking colors, effectively captures audience attention. However, the design lacks representation of Magelang’s local cultural elements. Therefore, integrating culturally inspired visual elements, such as traditional batik motifs or culinary icons, is necessary to enhance emotional appeal and product uniqueness. This study recommends a more culture-based design strategy to strengthen the competitive advantage of Kupat Tahu Magelang in both local and national markets.
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creator: Ahmad Zakiy Ramadhan
creator: Sunarmi Sunarmi
creator: Sarwanto Sarwanto
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual
date: 2025-03-26
publication date: 2025-03-26
starting page: 43
ending page: 50
doi: 10.32664/mavis.v7i01.1764

Designing of an Illustrated Book on the History of Candi Badut to Provide Historical Information to the People of Malang City
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description: Indonesia has a rich and diverse historical heritage, but some aspects remain unclear in terms of their origins, such as Candi Badut in Malang Regency. The lack of information about the history of this temple makes it an interesting topic to explore, encouraging the people of Malang to learn more about it. Therefore, an illustrated book is designed as an engaging way to present the history of Candi Badut to the target audience aged 18 and above. This design uses a qualitative method through observation and literature study for data collection, and it applies the ADDIE design model with a cyclic strategy. The outcome of this design is an A5-sized illustrated book featuring oil painting-style illustrations and chiaroscuro lighting techniques. Supporting merchandise includes hats, tote bags, mugs, tumblers, and t-shirts, while promotional media consist of banners, posters, and acrylic displays. Evaluation results show that the book is easy to understand and appealing to read.
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creator: Amar Ma'ruf Stya Bakti
creator: Mahardika Christian Irianto
creator: Ayyub Anshari Sukmaraga
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual
date: 2025-03-26
publication date: 2025-03-26
starting page: 33
ending page: 42
doi: 10.32664/mavis.v7i01.1780

Development of Tote Bag Design through Design Thinking Approach as an Effort to Preserve Buton Woven
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description: Buton woven is one of the many Buton cultures that contain various symbolic meanings. Buton woven is a reflection of the identity of the Buton people who have developed from time to time. The current condition of the development of Buton woven has been made in the form of products, both fashion and functional. However, there is no product that explains in detail the meaning of the Buton woven used in the product. The purpose of this study is to make processed products from Buton woven that are not only aesthetic elements but can be used as souvenir as an effort to preserve Buton woven cloth. The method applied in this study is qualitative, namely descriptive analysis to rotate the potential contained in Buton woven. Using the Design Thinking design method to obtain innovations in Buton woven products that are suitable for souvenir products. In collecting data using literature studies, field observations, product making, documentation and in-depth interviews with Culturalist and business actors. The theory used in this study is related to Buton woven, souvenir and current conditions. Based on the results of the study, it can be identified that Buton woven can be developed through souvenir products in the form of Tote Bags without damaging the rules and values contained therein by including the meaning contained in the Buton woven motifs listed on the product.
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creator: Nur Sabariah
creator: Nurul Fitriana Bahri
creator: Wirania Swasty
creator: Sheila Andita Putri
rights: Copyright (c) 2025 MAVIS : Jurnal Desain Komunikasi Visual
date: 2025-03-26
publication date: 2025-03-26
starting page: 12
ending page: 21
doi: 10.32664/mavis.v7i01.1773