Perancangan Ulang Logo EZ PARFUM sebagai Upaya Penguatan Identitas Visual UMKM di Kabupaten Sumenep

Rifky Safitra; Anis Kurli; Hidayat; Deny Fardiansyah Putra

doi:10.32664/mavis.v8i02.2404

Authors

Rifqi Safitra Universitas Wiraraja
Anis Kurli Universitas Wiraraja
Hidayat Universitas Wiraraja
Deny Fardiansyah Putra Electronic Engineering Polytechnic Institute of Surabaya

DOI:

https://doi.org/10.32664/mavis.v8i02.2404

Keywords:

Branding, EZ Parfum, Logo Re-design, UMKM, Visual Identity

Abstract

This study is driven by the significance of visual identity for micro, small, and medium enterprises (MSMEs) in the digital age as a key tool for visual communication and branding approaches. EZ Parfum, an MSME located in Sumenep Regency, encounters challenges in depicting its brand identity and maintaining visual coherence across its marketing platforms, leading to minimal brand awareness among consumers. The aim of this research is to create a revised logo for EZ Parfum to enhance its visual identity and brand perception. The methodology applied in this study is descriptive qualitative, utilizing data gathering methods such as observation, interviews, and literature reviews. The design process consists of stages such as data collection, brainstorming concepts, digital development, and design completion. This research yields a new visual identity that is more engaging, aesthetically pleasing, and representative, with the anticipation of boosting EZ Parfum's competitiveness within the fragrance market in Sumenep Regency.

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